BUILT FROM THE FIELD.
Insight Media Stream was built by people who don't just understand the outdoor industry — we live it. From early mornings in the blind to late-season fishing trips, our passion for hunting, fishing, shooting, camping, and boating isn't a marketing angle. It's who we are. That authenticity is what we bring to every brand we partner with: real knowledge, real audience connection, and media execution that actually moves the needle in a space most agencies have never set foot in.
No C-Suite Structure
At Insight Media Stream, our philosophy is to have no C-Suite job titles or employees. Each member of the team contributes their expertise to run the business. This collective approach to operating has lead to high morale and an extremely motivated group of individuals all working to meet and exceed our client's goals. An open and honest work environment that stretches all across the U.S. has been a critical foundational piece to company and campaign success. You'll never see a face from Insight Media Stream that doesn't have a genuine smile on it.
We do have two people at the helm of this marketing vessel supported by all of our team. These are the folks you'll see out and about at industry events or on a web conference.
Susan Harkins
Director - Operations
Though my journey into digital marketing began in 2024, my professional foundation is built on decades of diverse experience.
Before stepping into the role of leading Insight Media Stream, my resume has varied from public school teacher and homeschool mom to a small family business owner and CPA at a public accounting firm. Holding two master’s degrees—in Middle Grades Education and Accounting—has given me a unique lens through which to view business: one that balances financial discipline with the patience to educate and empower others. Every career pivot has been a stepping stone along my path that has shaped my approach to leadership. Both professionally and personally, I was drawn to lead Insight Media Stream. The outdoors is my passion. My favorite spot growing up was at a creek in my grandparents’ backyard. My favorite spots today remain outside. I enjoy hiking along a new or favorite trail, sitting in a tree stand, or working in my yard. I find peace in nature.
When I was young, I was studious, but I loved being outside. My siblings and I played outside and rode bikes, and our father took us hunting, fishing, boating, and camping. I treasure the moments when I get to share that same passion with my children. In fact, it was my sons’ love of the outdoors that really reignited my desire to shoot, hunt, and hike.
In addition to spending time outside with my family, I enjoy jogging, baking, and being involved in my church. I have taken local and international mission trips, which allow me to share my faith and relationship with Jesus.
At Insight Media Stream, I get to merge my analytical background with my passion for helping others. I am not just a manager; I am a partner in our client’s success. I believe that our word is our bond. I am here to ensure we fulfill every commitment to our clients, helping them make informed decisions with clarity and confidence. I look forward to using my talents to help you turn your goals into reality—and to walking that journey alongside you.
Marc Morris
Director - Media Strategy
I entered the digital marketing world at its true starting line—1995, when dial-up was still a virtue and “going viral” meant a bad cold. Watching the industry evolve has given me a front-row seat to the tactics that soared, the fads that flopped, and the enduring principles that actually drive success. Today, with modern technology and a few decades of hard-won experience under my belt, there’s no digital marketing tactic we can’t deliver—and deliver well.
Before following my compass to the outdoor industry, I picked up an eclectic mix of battle scars and business acumen across manufacturing, finance, broadcast, publishing, agriculture, automotive, healthcare, senior living, insurance, graphic design, and start-up development. Quite the résumé detour—but every industry taught me something about human nature, and that’s what marketing really runs on.
My true north, though, is the outdoors. Fishing and hunting aren’t just hobbies; they’re family tradition. My son and I compete in fishing tournaments, chase anything with fins from fly rods to Great Lakes rigs, and spend our autumns chasing whitetails. In our spare time (because apparently we enjoy hard work for fun), we practice bushcraft—building shelters from whatever the forest loans us. We also camp, explore, and generally try to get dirt under our fingernails.
The outdoor gene runs through the whole family. My wife and daughter love the ranching life—riding, horse care, and the occasional rodeo (although we prefer a leisurely ride over competition). My daughter has a growing collection of winning ribbons, though she’ll tell you the real prize is just being in the saddle. At our small ranch, the quiet moments with a horse in the evening are the ones that stick. They both, and my entire family really, believe in the saying "There's something about the outside of a horse that's good for the inside of a person". We don't know the exact origin of this quote but we 100% believe it in our home.
Ironically, despite being a kid who once dodged writing assignments, I now genuinely enjoy writing articles—on marketing in the outdoor space, investing, entrepreneurship, and the simple, stubborn joy of having fun outside. Go figure.
Favorite spots: Pere Marquette River (Baldwin, MI), almost all smaller bass lakes in Mid-Michigan (Good In-tensions Fishing Tournaments - Thanks Travis!!!), The Saginaw Bay, The Saginaw River, Ausable River, Betsy River, Pine River, and Muskegon River. For hunting we operate in Gratiot County, Clare County, Bay County, Gladwin County and a few other areas.
Let’s make your next campaign one for the books. Or at least one worth writing about.
WHY OUTDOOR.
WHY US.
INSIDER AUDIENCE ACCESS
We speak the language of hunters, anglers, shooters, and campers because we are them. That cultural fluency means your brand message lands with credibility, not as outside noise.
TRUSTED MEDIA RELATIONSHIPS
Our network spans the channels, publishers, and content creators your target audience already trusts — giving your campaigns a head start that would take years to build from scratch.
EXECUTION AT FULL SPEED
We don't just plan — we execute. From production to placement to performance tracking, Insight Media Stream handles the full media lifecycle so your brand stays focused on what it does best.
A lifetime in the outdoors paired with 30 + years of digital/social marketing experience across multiple industries giving us the experience of best practices that can be leverage specifically for our industry.
LET'S BUILD SOMETHING WORTH CHASING.
If your brand belongs in the field, on the water, or at the range — we want to hear from you. Let's talk about what a real outdoor media partnership looks like.